e - M U S I C L A B
About the Program...
Introduction to e-MusicLab
The story behind the development of e-MusicLab
Target Audience
ALL the musicians e-MusicLab is designed to help
How Many Musicians??
How many musicians?? In what groups??
Curriculum/Contents
The Warner Brothers agreement and its impact on the design/contents
e-MusicLab Community
What the e-MusicLab community will be . . . wanna join???
Marketing to Musicians
Musicians are serious about their art - NAMM Research
Americans Love Music
More National Association of Music Merchandisers Research
e-MusicLab Members
Discussion of the three tier structure
Revenue - Projections
Revenue projections based on market segments
Revenue -- Advertising
Qualified users mean advertising $$$
e-MusicLab -- THE WINNER
The Instructional Theory behind e-MusicLab
Yes, theory... this was my Masters Thesis